We are really excited to welcome Market Decisions into our growing data ecosystem!
Reliable location intelligence begins with trusted data. For retailers, property owners, developers and other organisations operating within South Africa’s retail sector, the quality and accuracy of that data directly influence the decisions made around site selection, expansion, investment and campaign planning.
GeoInt’s partnership with Market Decisions strengthens this foundation by incorporating the Market Decisions Shopping Centre Directory into GeoInt’s location intelligence ecosystem for its clients.
Market Decisions has operated as a trusted source of retail information since 1999. Its Shopping Centre Directory offers an established and authoritative view of South Africa’s shopping centre landscape, built on more than two decades of industry knowledge and data stewardship.
Under the partnership, Market Decisions remains the authoritative source of the underlying directory data, preserving the integrity, consistency and heritage of the information.
Through GeoInt’s Cerebrus platform, retail directory information can be analysed alongside demographic profiles, points of interest, traffic patterns, footfall, mobility behaviour and other relevant spatial indicators. This provides a richer and more contextual understanding of South Africa’s retail landscape.
Cerebrus provides a central environment through which clients can purchase and engage with GeoInt’s products, bringing multiple sources of information together to support clearer analysis and more informed decision-making.
For example, knowing where a shopping centre is located provides an essential starting point. However, understanding the demographics of its surrounding catchment, the movement of people through the area, nearby competitors, traffic activity and patterns of consumer presence can reveal much more about that location’s commercial context and potential.
Together, Market Decisions and GeoInt provide clients with a robust and continually evolving retail intelligence solution. The partnership preserves the authority and integrity of the Market Decisions Shopping Centre Directory while extending its analytical value through GeoInt’s advanced location intelligence capabilities.
The result is a trusted foundation for understanding not only where retail activity is located, but also what surrounds it, how people interact with it and what each location may mean for future business strategy.