Marketing Effectiveness

Use Case

Our client wanted to understand where their current students were located and how best to geofence/ spatially target their marketing to speak to these various groups. 


Our analysis involved plotting the ‘online’ and ‘contact learning’ students domicilium, linking them to a specific campus and then analysing the concentration of students to specific areas. We also visualised their competitor locations.

Client Value

We were able to assist our customer with their marketing efforts and improve their marketing effectiveness.

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