Site expansion planning, competitor analysis & target market catchment analysis

Use Case

Our client wanted to understand how their potential customers were located in terms of their competitors. 


Our analysis involved the plotting of our clients branches and constructing a 15-drive time (isochrone) coupled with a heatmap concentration of their potential customers. We then visualised their competitor locations.

Client Value

Our analysis was able to assist with their territory planning and store location requirements.

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