Lighting up dark data with MapStack’s visualisation and analytics platform
Research has shown that between 40% and 90% of data created is ‘dark’ meaning it is collected but organisations fail to analyse and use it in strategic decision making.
On the 3rd of October GeoInt’s CEO, Kamal Ramsingh, hosted a webinar dedicated to the importance of lighting up dark data to equip businesses with the insight to unlock new opportunities and solve business challenges. Panelists included Laurette Coetzee, Graeme McFerren and guest speaker Gerard Augustine. Below we capture the highlights of the conversation.
Geospatial data is becoming mission critical
In a competitive and rapidly evolving world, the future of strategic decision-making lies in the intelligent use of location data—because everything happens somewhere.
‘This is especially true in complex industries like healthcare, where location intelligence can provide targeted insights at the patient level for effective and efficient decision-making,’ noted Gerard Augustine, reflecting on his decades of industry experience. The Covid-19 pandemic and how it was managed being an obvious case in point.
Graeme sees similar needs in the telematics industry. ‘While not necessarily complex, telematics data is overwhelmingly vast, comprising of billions of data points, making it challenging to manage and draw insights from.’
Organisations cannot, however, rely solely on their internal data. Integrating external third-party data unlocks the full potential of location intelligence. Lorette provided an example of insurance businesses using weather patterns and road conditions to assess driver safety and inform risk premiums.
Democratising data
‘In the early years of business intelligence, data analysis was a complex process involving logging requests, hoping the extracted data was what you needed, and then manually analysing it.’ Reflected Kamal.
‘Today, this process has not shifted a great deal.’
GeoInt is passionate about democratising data, making it more accessible and easier to work with, ultimately ensuring it contributes to better decision making.
MapStack and its future development aims to play a leading role in driving this change.
The Power of Mapstack
During the webinar Graeme, GeoInt’s lead Data Scientist, showcased how MapStack enables organisations to easily index, visualise, and analyse a variety of data sets on a map. With intuitive search and filtering features, businesses can quickly derive valuable insights. This goes well beyond traditional data dashboards used for tracking operational performance and KPIs.
The basics still apply
Accurate, recent data from trusted sources is critical for tools like MapSTACK to operate optimally.
Recognising this need, GeoINT offers advanced data editing services and leverages global partnerships including with the Overture Foundation (Founded by Microsoft, Meta, Amazon and TomTom) to create data confidence.
The future of location data
Location data should be viewed as a key enterprise asset and organisations should set up the right operating frameworks to maximise its potential.
Decision makers need to understand the power of location data and how better to interact with it. Building data literacy and access to visualisation tools like MapStack will cultivate this change.
With artificial intelligence rapidly maturing, it will play a growing role in shaping how organisations engage their data, and the questions asked of it.
Along MapStack’s development pathway, we are actively building tools to make it easy to conversationally inspect and integrate data into visualisations and strategic decision making.
Harness the Full Potential of Your Data
We welcome the opportunity to discuss how GeoInt can unleash MapSTACK for your business. Contact Laurette for more information: laurette@mapit.co.za
Watch the webinar on our YouTube Channel here.
